Indie authors, marketing and the art of trying whatever

When you’re in a centuries-old trade that has been completely turned on its head, there are no rules by which to be guided, nor to be bound. People have been writing and selling books for a super long time, but the indie author/POD/online marketing approach is brand spanking new. It’s an interesting challenge, because some of the tools you need have been around forever, but are entrenched in the old way of doing things, and others are simply so new, there’s just no way of knowing what the best ones are.

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