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Things are happening around here.

A screenshot from a rough cut of the video. If I look confused, overwhelmed and totally freaked out, I think we're pretty much nailing it.

A screenshot from a rough cut of the video. If I look confused, overwhelmed and totally freaked out, I think we’re pretty much nailing it.

Just as self-publishing is no small undertaking, so too is launching a Kickstarter campaign. Statistically, campaigns with videos do way better, as do those with cool rewards. So the last few weeks have been full of organizing, creating, photo shoots and video shooting, and more.

The most fun thing about it is that so much of working on Swedish Lessons has been a solo venture, and this has been an opportunity to collaborate. Sure, I’ve had my friends/writer’s club who have been listening to excerpts and offering feedback for years, but in terms of sheer man hours, it has been a very solitary quest.

Put two besties in a room with a bunch of caviar paste and a camera, and this is bound to happen. I'm not telling what the resulting reward will be, but this shot didn't even make the cut.

Put two besties in a room with a bunch of caviar paste and a camera, and this is bound to happen. I’m not telling what the resulting reward will be, but this shot didn’t even make the cut.

Thankfully, I knew better than to try and tackle a video, product design and cover art myself, so I brought on a team to help. It’s been exciting to experience the creative talents of others impact my own final product. Exciting, and intimidating too. After all this, it’d better be a good book, right?

I don’t want to give too much away prior to the campaign itself, but here is a bit of the fun we’ve been having this month. The cover, video and product we’re creating as one of the rewards will be unveiled during the campaign. But here’s a taste.

Sometimes you're just not the star of your own show. Sol was in charge of most of the video shoot, including auditioning for my part.

Sometimes you’re just not the star of your own show. Sol was in charge of most of the video shoot, including auditioning for my part.

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